Bachelorette Episode Boosts Local Economy


A single hour of prime-time television has resulted in a flood of business for Vancouver. Monday's episode of the Bachelorette, starring Jillian Harris, featured shots taken from Granville Island, Grouse Mountain, Coal Harbour, the Fairmont Hotel Vancouver, and the curling club. Immediately following the show, Tourism Vancouver experienced a 25% bump in its website traffic, and local tourist operators such as the classic Pacific Yellowfin charter boat company were flooded with calls for rates. Inquiries have come from as far away as Miami, Kansas, Omaha and Seattle.

During the show, there were also numerous mentions of next year's Vancouver 2010 Winter Olympics. And after Jillian Harris wore a blue Vancouver 2010 zippered hoodie on the show, the calls have been pouring in inquiring about where the hoodies can be purchased. Aritizia, the Vancouver fashion store that licensed the Olympic hoodie, had originally planned to release the hoodie in the fall, but has since decided to release a limited edition starting on Thursday.

Next week's episode will be situated in Whistler, the co-host city of next year's Olympics. Tune in to see the show......and what happens on the local economic front.

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